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What is a whitepaper

– and what can it offer you? In today’s world of snappy video ads and shortening attention spans, explaining complex concepts, or sharing in-depth knowledge and expertise, can be a challenge. If it works, the effort often results in intensive contact with...

4 benefits a whitepaper can offer your business

4 benefits a whitepaper can offer your business More and more companies are discovering that a whitepaper can play an important role in reaching customers and building business. In this article, we outline 4 strengths this format has to offer. Not familiar with the...

Does my company need a whitepaper?

Does your company meet one of these 3 criteria? Then you should consider a whitepaper  A strong whitepaper can be a central cog in your marketing strategy, especially business-to-business (B2B). But before you rush into developing one, you’ll want to be confident...

3 tips for maximizing whitepaper lead generation

3 tips for maximizing whitepaper lead generation A carefully crafted whitepaper can offer your business a huge amount of exposure, more industry connections, and new business.  But developing a good whitepaper is only the beginning: a poorly planned or executed...

Effective communication: 4 simple tools

Effective communication: 4 simple tools

If you believe in who you are and what you do, you’re eager to share that. In this article we offer four simple communication tools that will help you increase your visibility.  Anyone can apply the four communication tools described below: whether you are...

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